By now, you’ve likely heard about the devastating wildfires sweeping through Southern California. Here at Soul Boom, most of our team is based in the LA area, and we’ve witnessed the impact firsthand. Rainn and Holiday wanted to share this heartfelt message of love and solidarity with everyone affected.
If you’re currently navigating this crisis, the LA Times has compiled an excellent list of resources to support those in need. To all who’ve been impacted by these fires, our hearts are with you.
The truth is, these natural disasters, amplified by human causes, are becoming an ever-present reality. No place is truly immune. Consider the United States alone: just months ago, Hurricane Helene struck western North Carolina, causing significant destruction in Asheville—a city often viewed as a climate haven. The Pacific Northwest, traditionally seen as a safe retreat, faced the extraordinary 2021 heat dome. Even Hawaii, celebrated as a tropical paradise, experienced lasting devastation from the tragic Maui fires in 2023. This pattern is a sobering reminder that no corner of the world is untouched, urging us to confront our triple planetary crisis (climate change, pollution, and biodiversity loss) with both urgency and collective resolve.
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